Gentle Monster's

Gentle Monster is the Korean eyewear brand that constantly develops itself under a philosophy of “high-end experimentation.” We strive to astonish the world with our brand...

The Korean know Gentle Monster but you might not have heard of yet, and you see all K-pop are wearing it which the Korean eyewear brand has already amassed a huge following in Asia by all the K-pop's.

On Gentle Monster’s beginnings: “We set out on a mission to find and develop the perfect frame design that would fit perfectly and naturally on Korean people. Apparently, this was something that Korean celebrities, among other people, were desperately looking for. Many celebrities found our designs and frames most appealing, for our product not only fit on them, they felt that the designs accentuated their features and looked great on camera.”

Below are the Gentle Monster's local Korea stores & International stores stories also the store address.

Gentle Monster's launched in the heart of New York. Designed with architecture at large' Rafael De Cardenas, Wood, Metal and maze-like mirror placements were used to express the brand's perspective. Expressing our brand philosophy and visions through window display and our in-store art gallery, where we plan to work with New York's most inspiring and refreshing artists, to enhance the Gentle Monster's experience.

International Store Address:

NEW YORK FLAGSHIP STORE USA

79 GRAND STREET, NEW YORK, NY, 10013

Gentle Monster's Flagship store in HONG KONG: "The Platform" introduces the story of the city of Hong, the heart od Asia where diverse cultures coexist. The theme "Platforms" AND "Train", where thousand of people and their stories come and go, is applies to each spaces in different colors and unique concept to develop a single story.

International Store Address: HONG KONG FLAGSHIP STORE

25 LAN FONG ROAD, CAUSEWAY BAY, HONG KONG

The Beijing Flagship store continue the 2016 Gentle Monster's Space campaign [ Secret Neighbors ]. Following the "Secret Laundry", which adapted the David Sakhai's secret laboratory in Daegu, "Secret Apartment" in Beijing store shows the secret atelier of Tony Train

    

International Store Address: BEIJING FLAGSHIP STORE CHINA          

N4 16-27，TAIKOOLI NORTH, 11SANLITUN ROAD, BEIJING

Gentle Monster's 5th space "HOME AND RECOVERY' is intersection of space with emotional context of home and recovery. The space which covers up past traces presents recovery through intuitive objects and different themes.

Store Address:

SINSA GAROSU-GIL SEOUL KOREA          

533-6, SINSA-DONG, GANGNAM-GU, SEOUL, KOREA

HONGDAE is 2nd Flagship store and consists of three floors. Our quantum project takes place on the first floor, where we aim to put new meanings into industrial spaces that takes different form every 25days.

Store Address: HONGDAE SEOUL KOREA          

404-5, SEOGYO-DONG, MAPO-GU, SEOUL, SOUTH KOREA

Gentle Monster's First Flagship store consists of two floors. Get onboard to reach a unique space and explore the many rooms conveying stories that take visitors on an unforgettable journey.

Store Address: NONHYEON SEOUL KOREA          

192-10, NONHYEON-DONG, GANNAM-GU, SEOUL, KOREA

Past and present coexist in Gentle Monster's 4th Flagship store: 

"Bathhouse" we choose coexistence as a means of remembering the things that we don't want to forget, but will be. Thus we retain the origin of bathhouse and reenact the concept of created preservation with identity of the brand.

Store Address: BUKCHON SEOUL KOREA          

92, GYEDONG-GIL, JONGNO-GU, SEOUL, KOREA 

Gentle Monster's Daegu Flagship store:

Is the starting point of [ Secret Neighbors ] campaign which adapted its first secret theme "Laundry". Trace left behind by Tony Train, Eli Sebastian and David Sakhai, who criticized society through act of forgery are found within. The story of the [ Secret Neighbors ] campaign continues in Beijing  flagship stores.  

Store Address: DAEGU KOREA          

106-4 DONSEONGNO 3-GA, JUNG-GU, DAEGU, S. KOREA

Gentle Monster's 'THE PLAY-PLAY-ACTING' Store:

Is based on Actors, stage and audiences, these three elements to perform the most special PLAY. Each room is connected like a maze and the keyword for the PLAY is inside each room which creates suspense, integrates play elements all together to create one story.

Store Address: BUSAN KOREA          

78-1, GWANGBOK-RO, JUNG-GU, BUSAN, KOREA